{"id":13347,"date":"2026-03-26T21:45:08","date_gmt":"2026-03-26T19:45:08","guid":{"rendered":"https:\/\/ghidulvinului.ro\/sezamo-introduces-vivino-ratings-and-changes-the-shopping-experience\/"},"modified":"2026-03-26T21:45:08","modified_gmt":"2026-03-26T19:45:08","slug":"sezamo-introduces-vivino-ratings-and-changes-the-shopping-experience","status":"publish","type":"post","link":"https:\/\/ghidulvinului.ro\/en\/sezamo-introduces-vivino-ratings-and-changes-the-shopping-experience\/","title":{"rendered":"Sezamo introduces Vivino ratings and changes the shopping experience"},"content":{"rendered":"

From intuition to informed recommendation, wine is becoming more accessible in an accelerating growing digital ecosystem.<\/strong><\/em><\/p>\n

<\/p>\n

Choosing a wine was, for a long time, an exercise in intuition \u2014 the label, the recommendation, the timing. Today, however, the decision starts more and more often with a score. The integration of Vivino ratings into the Sezamo platform marks an important milestone in the digitization of wine consumption: one in which the experience becomes more transparent, and discovery more guided. <\/p>\n

A new tool for clearer choice<\/h4>\n

Online supermarket Sezamo has integrated Vivino’s ratings for the wines in its portfolio, giving customers direct access to ratings from a global community of consumers.<\/p>\n

Of the 418 wines listed, 320 already have a Vivino rating \u2014 that is, 76.6% of the offer benefits from real reviews.<\/p>\n

The system, based on a scale of 1 to 5 stars, provides a quick benchmark:<\/p>\n

    \n
  • over 3.5 stars \u2013 good quality wines<\/li>\n
  • over 4 stars \u2013 highly appreciated wines<\/li>\n
  • Close to 5 stars \u2013 exceptional labels<\/li>\n<\/ul>\n

    A more informed, more curious consumer<\/h4>\n

    The integration comes in a context of accelerated growth: wine sales on Sezamo have increased by more than 30% compared to last year \u2014 a pace almost three times faster than the entire alcohol category.<\/p>\n

    “We see a clear evolution of consumer behavior in this category. Customers are increasingly interested in quality, origin and real recommendations from other consumers. The integration of Vivino ratings makes the choice of wine simpler and more transparent, whether we are talking about connoisseurs or people who want to discover new labels”, says Michael Kaiser, Country Lead Sezamo Romania. <\/p>\n

    Premiumization: a confirmed trend<\/h4>\n

    Internal data show an increasingly clear orientation towards the premium segment.<\/p>\n

    The average value of purchases increases for all types of wine, and sparkling wine leads this evolution, with a 14.9% increase in average investment.<\/p>\n

    At the same time:<\/p>\n

      \n
    • white wine dominates in terms of volume (37.7%)<\/li>\n
    • Sparkling wine is the fastest growing category (+89% in January)<\/li>\n
    • All types of wine recorded increases between 40% and 60%<\/li>\n<\/ul>\n

      The weekend, the moment of wine<\/h4>\n

      Consumption behavior also outlines a clear pattern: wine is still linked to leisure and socialization.<\/p>\n

      Over 40% of sales take place on weekends, and Saturday is the dominant day. In addition, the number of bottles per order is increasing \u2014 a sign of planned consumption, but also of shared moments. <\/p>\n

      At the same time, small formats are also gaining ground: 0.2-liter prosecco or 0.187-liter wines, preferred for spontaneous occasions or individual consumption.<\/p>\n","protected":false},"excerpt":{"rendered":"

      From intuition to informed recommendation, wine is becoming more accessible in an accelerating growing digital ecosystem.<\/p>\n","protected":false},"author":2,"featured_media":13348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200,161,171],"tags":[246,265],"class_list":["post-13347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","category-news","category-wine-stories","tag-sesame","tag-vivino"],"yoast_head":"\nSezamo introduces Vivino ratings and changes the shopping experience - Ghidul Vinului<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghidulvinului.ro\/en\/sezamo-introduces-vivino-ratings-and-changes-the-shopping-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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