Maison Chandon expands its portfolio with a new range of ready-to-serve drinks, the Spritz Collection, marking a clear direction towards more accessible, versatile products adapted to contemporary consumption.
The new collection is the result of six years of research and 179 attempts, being developed by a team consisting of Ana Paula Bartolucci and Pauline Lhote (chefs de caves Chandon), together with mixologist Ines de los Santos.
Three variants, including low-alcohol options
The Spritz Collection includes three recipes:
- Orange Peel & Spices (11.5% ABV) – the classic reinterpretation with slightly bitter notes
- Berries & Hibiscus (6% ABV) – fruity and floral profile
- Lemon & Verbena (6% ABV) – fresh, citrus and vegetable versions
Two of the variants have a low alcohol level (6%), obtained without dealcoholization processes, by naturally balancing the ingredients and the base wine.
Ready-to-serve and adapted to new consumption habits
The products are designed to be consumed simply, over ice, without additional preparation, responding to the growing demand for fast drinks, but with a premium profile.
According to the company, the initiative reflects current trends:
- preference for lighter drinks
- interest in natural ingredients
- orientation towards informal social experiences
Strategy: sparkling wine, beyond special occasions
“Combining our decades of sparkling wine expertise with exceptional knowledge of mixology, we continue our ongoing quest for exciting natural flavors,” said Arnaud de Saignes, President of Chandon.
With this launch, Chandon aims to expand the context of sparkling wine consumption, positioning it not only as a celebratory drink, but also as an option for everyday moments.
A growing category
Ready-to-serve spritzes represent one of the most dynamic segments in the beverage industry, amid the interest in products with:
- Low alcohol content
- ease of consumption
- Affordable flavor profile
With the Spritz Collection, Chandon strengthens its position in an expanding category, combining winemaking expertise with elements of modern mixology.
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