A collaboration that redefines the border between fashion, design and hospitality.
Collaborations between hospitality and lifestyle are gaining more and more relevance. The partnership between Omni Hotels & Resorts and the American brand Peter Millar marks an important moment: not only the first partnership of its kind for Omni, but also the debut of Peter Millar in the world of hospitality.
A meeting between two aesthetic universes
Built on common values — tradition, quality and timeless design — the collaboration proposes a fusion between clothing style and hotel experience.
“This partnership reflects the exciting union of two brands built on the foundations of heritage, quality and timeless style,” says Michael Innocentin, Chief Marketing Officer Omni Hotels & Resorts.
For Peter Millar, it’s a natural extension of his aesthetic universe: “It’s a great opportunity to express our brand’s vision beyond our usual sphere,” adds Paul Nugent.
Suites that tell a brand story
As of April 2026, Peter Millar Suites are available at two flagship locations: Omni La Costa Resort & Spa (California) and
Omni PGA Frisco Resort & Spa (Texas)
Each suite becomes an extension of the brand, integrating carefully thought out details:
- Cashmere blankets inspired by the original collections
- Pool tables with plaid finish
- Private Putting Greens
- Curated audio pick-ups and music selections
“Every texture, material and detail has been carefully chosen to reflect timeless style and authentic luxury,” explains Laura McKoy, Chief Creative Officer Omni.
From textures, to sound and coffee
The experience goes beyond the visual area and enters the multisensory sphere.
Suites include:
- Audio systems with custom playlists
- Ratio Eight coffee machines with Peter Millar dedicated blend
- Premium tactile elements, from textiles to finishes
This approach turns the space into a complete lifestyle, not just a hotel room.
Expanding the concept: from suites to coffee shops
The partnership continues beyond the accommodation area. The first Peter Millar Coffee Shop will open as part of the future Omni Raleigh Hotel, strengthening the connection with the brand’s hometown.
The offer will include a special blend with notes of berries and chocolate, developed together with Black & White Coffee Roasters.
“This partnership has given us an exciting new way to express classic aesthetics and commitment to the craftsmanship of craftsmanship,” says Jason Cater, Chief Creative Officer Peter Millar.
This collaboration reflects a broader trend in the industry: brands are no longer just selling products, but entire universes.
Leave a comment